How Digital Quality Management Empowers Your Best

Like most businesses, you probably rely on a range of digital platforms and channels to drive sales and maximize profits. This could total dozens or even hundreds of websites in multiple languages, all managed and updated daily by teams of people in globally distributed locations. Ensuring a high quality, standards-compliant customer experience across every digital touchpoint is a major challenge. Every day you firefight issues such as compliance risks, broken links, misspellings, information that's out-of-date or off-brand, and content that isn't optimized for the search engines. How do you take control?

Read More

4 Ways Financial Services Can Adapt Quickly to Digital Marketing Trends

It's safe to say that digital has taken over marketing. Marketers across all industries are faced with the challenge of keeping up with the hectic pace of digital innovation and customer expectations. As a result, players in industries that are traditionally slow to change - often due to institutional or regulatory constraints - may be left in the dust. Financial Services, for instance, has traditionally been very slow to change, which means they are now playing catch up with today's trends. However slow they may be, they get it: change needs to happen and it needs to happen now. But where do they start and how can they maximize their results in a minimal amount of time and mobility? Here are 4 trends digital marketers in financial services companies have put on the forefront of their minds and 4 ways they can quickly and easily adopt these trends.

Read More

Localization: Launching Global Websites (Part 2 of 2)

Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy. This two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients. This second post details the third and final step in our globalization checklist.

Read More

By Jason Hobart (Lionbridge) | December 16, 2014

Your Checklist for Launching Global Websites (Part 1 of 2)

Bringing your business to another country often means doing business confronting a new language, new regulations, new risks but also new opportunities. While the transition into the unfamiliar might appear daunting at first, there are some best practices to follow for preparing your company to support a multilingual content strategy. This two-part blog series offers industry insights gleaned from the experiences of Lionbridge’s multi-national clients.

Read More

By Jason Hobart (Lionbridge) | November 11, 2014

The WHY and WHAT of Mobile Optimization

Mobile adoption worldwide is happening faster than almost any other technology adoption curve–ever. This has companies rethinking their mobile strategies. It’s no longer acceptable to have a few mobile optimized pages. Companies have to have their entire online experience available to customers who prefer to access content with their smartphones and tablets.

Read More

By Crownpeak | May 19, 2014
<< 1 | 2 >>