Crownpeak strives to balance the greater freedom, speed and agility that marketers and digital agencies want, with the security, scalability and compliance controls that IT demands. So as the VP of Demand Generation of a company that has pioneered the cloud delivery model for web content management systems, I always want to keep up with the latest trends and stats in the B2B marketing and technology industries.
Website implementation projects are often slowed by technology integration challenges. The lack of interoperability between systems in the marketing automation technology stack is clearly frustrating digital marketers. When surveyed, nearly half of marketers cite roadblocks created by I.T. challenges as a major barrier in our drive to improve digital experiences for customers. The whole implementation process simply takes too long and costs too much.