[eBook] What Is Digital Quality Management and Why Is It a Game-Changer for Marketers?
As the buyer's journey evolves to include more digital touchpoints, brands need to make sure they're producing engaging digital experiences at every turn.
That means developing relevant content and delivering it to the appropriate touchpoint, at just the right time. Additionally, because content is likely to be consumed in bits and pieces over multiple platforms, every experience needs to be consistent and on-brand, picking up where the last one left off.
If that sounds like a task of monumental proportions, that's because it is. Forrester estimates global organizations have an average of 256 digital touchpoints across their organizations.
From compliancy issues to file and image errors, broken links and misspellings, manual processes can't scale to meet the pace at which the technology is advancing digital interactions.
Besides the legal and accessibility ramifications of less-than optimized experiences, brand reputations are at stake. With so many platforms and devices to keep tabs on, marketers are losing track of whether current brand assets are being utilized correctly, from logos and tag lines, to approved images and copy.
They're quickly realizing that in order to deliver consistent, integrated campaigns, they need to start building a plan for digital governance now, before the landscape becomes more convoluted.
But establishing standards or policies is just half the battle; they need to be implemented and enforced too.
That's why enterprise organizations are turning to Digital Quality Management solutions.
In this free eBook, you'll learn what digital governance means and how Digital Quality Management (DQM) is helping companies implement and enforce consistent experiences across hundreds of digital touchpoints.
You'll also learn what to include in your Digital Governance Strategy, including accessibility, brand, SEO, legal and usability standards.