Today, Gartner, Inc., the highly respected research and advisory firm, named Crownpeak a Visionary for our Web Content Management platform in their annual Magic Quadrant for the third year in a row. We believe the strength of our position spotlights our emphasis on advanced functionality, including the latest addition of Digital Quality Management (DQM).
In a 2016 survey conducted by Forrester on Digital Experience Delivery, 75% of respondents said they intend to personalize more of their web content, with web CMS tools as their top technology choice to accomplish this. However, for some companies that's a pursuit wrought with steep penalties if it's not done to the letter of the law. Companies operating in highly regulated industries can be stymied by laws that require every web experience and interaction with a customer be preserved and archived.
An effective localization strategy can boost brand value and save companies millions. Ignoring or doing a poor job at localization, on the other hand, can create sizable costs for a marketer – in lost sales opportunities, or even in regulatory or legal penalties.
It's always been crucial that marketers understand the needs and wants of prospects, and today? It's more important than ever. So how do you determine what's relevant for your target audience? That's where buyer personas prove an invaluable tool.
Why Your Website Is Probably Serving Errors to Your Customers Right Now: The Case for Digital Governance
A Web Content Management (WCM) platform or a Content Management System (CMS) is designed to let users publish and manage website content with speed and ease. A good WCM solution works incredibly well at this. But where it fails is at ensuring the quality and consistency of that content.