Mobile Sites vs. Responsive Web Design: Choosing the Right Approach [SiriusDecisions]
A Marketer's Guide to Choosing the Best Fitting Solution
According to comScore, more than 3/4 of all digital users are using both desktop and mobile platforms to access the Internet. As the use of mobile devices to access the Internet increases, it has become crucial for companies to add mobile capabilities to their websites.
When determining a mobile web strategy, the decision to adopt either a specialized mobile site or a single responsive website should be based on the dominant use case and long-term site strategy.
This SiriusDecisions Research Brief provides guidance for marketers seeking to decide if responsive web design or a mobile website is the best solution for their needs.