The B-to-B Web Site: Under New Management [SiriusDecisions]

Why B2B Website Ownership Must Keep Up With the Increasing Demand for New Website Elements

Managing New B2B Websites

Legacy ownership is fundamental to the successful evolution of b-to-b websites from informational to conversion-optimized. This SiriusDecisions Research Brief explains how b-to-b website ownership must evolve and become more federated to keep up with increasing demands for new and improved website elements.

In this SiriusDecisions Research Brief you will be informed about:

  • The shared responsibilities IT and marketing have over their Web site.
  • The move to WCO, and the next step in redefining Web site ownership and related organizational structure.
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