“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency. Now with CrownPeak, we have complete control of the update process for our websites."
Tina Sampath
Associate Director of eMarketing for CV Therapeutics
Making content more relevant to your target audiences shouldn't be rocket science - and with CrownPeak tools, we're trying to make it easy to create, manage, target and improve your content.
For example, managing your content for testing and targeting is is simple as clicking the "create content test" or "target" link.
Easy Editing
If you're comfortable with using word processing tools, you'll jump right in with CrownPeak's WYSIWYG editor for your web pages. You'll feel right at home editing and creating sophisticated pages.
Launch new A/B Split Tests, Multivariate Tests with the Click of a Button
Unlike other testing solutions, launching new content marketing tests is as easy as creating your variants, and clicking to launch a new test.
Target Content Specifically To Your Different Audience Segments
Do you want to provide for different types of calls-to-action based on where a user is coming from, or based on attributes you know about that user (e.g. Company, or Title) or just whether they're coming on Monday vs. Friday?
Using CrownPeak's easy to use Content Targeting Tools, you can simply assemble a "play-list" of your content targets - and then assign snippets of content or complete pages to only display when it recognizes those users.
And of course, there are measurement tools that allow you to look - in real-time - at the different conversion rates across your segmented users. A perfect way to see which of your content is resonating.
Gain Insight Into Every Interaction With Your Content
Using CrownPeak's online marketing tools - you'll have instant access to understand which content is performing best, which calls-to-action is converting more - and which content resonates most with each of your audience segments.
It's a powerful and easy way to understand the full lifecycle of your online marketing.
We've got hundreds of customers utilizing the CrownPeak CMS. But, here are just a few examples, with links to their web sites so that you can see the different types of sites that our customers are managing:
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