“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency. Now with CrownPeak, we have complete control of the update process for our websites."
Tina Sampath
Associate Director of eMarketing for CV Therapeutics
David Meerman Scott is an extraordinarily smart marketer - and says " In advertising, it's not about the masses. It's about niches. Instead of generic banner ads designed to trick people with neon color or wacky movement, we need to be thinking about the keywords and phrases that our buyers are using and deploy a bunch of micro-campaigns using Google AdWords and Yahoo Search Marketing to drive the buyers to landing pages replete with the content that they seek."
Any simple Web content management or landing page solution will allow you to manage content more efficiently. But consider a Web content management solution that will enable your agency to deliver a WOW! experience.
Consider a Web content management solution that allows YOU to design the most interactive and expressive content that increases the signal to noise ratio for your client's audience.
Skype is using CrownPeak tools to automatically aggregate content from Shopping.com and use it to optimize the display of pricing in their online store.
Experience Life is using CrownPeak Analytics to automatically feed content back into their web site to display the Most Popular Pages - and also the Most emailed Pages. Check it out:
