“Being able to communicate accurate information is absolutely critical in our industry. Prior to implementing the CrownPeak CMS, we were completely reliant upon a third party web agency.  Now with CrownPeak, we have complete control of the update process for our websites."

 Tina Sampath
Associate Director of eMarketing for CV Therapeutics

 
CrownPeak Content Targeting And Testing
More Relevance = More Leads
More Relevance = More Leads
 

CrownPeak is the only on-demand solution that puts the full control of the content management and online marketing lifecycle directly in the hands of the online marketer.

What does that mean:

 

Create & Manage Content
Create & Manage Content
 

Today your content and your campaigns live beyond your Web site.  And, no matter where they live, you can manage them through a single easy-to-use interface. Workflow, approvals, scheduling and publishing content through a process of your design.   You control content elements across all of your online channels – whether it’s on your Web site or your social media presence (e.g. Twitter, Facebook) or even on third party sites.
You create and manage the calls to action, the data collection forms and how that data is handled, and what defines a “conversion” for your business.

 

 

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Want to see more - Request your own personal demonstration of how this can work in your business.

Testing & Measuring
Testing & Measuring
 

Which of your campaigns and which content is actually working.  A/B split testing, Multivariate tests and content optimization with real time reporting, integrated conversion analytics, visitor and content usage metrics empowers you to  measure the effectiveness of a single call to action or the conversions of an entire campaign in one user view.

 

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Target & Improve Your Content
Target & Improve Your Content
 

Today it's more important than ever to Segment your audience and target your content by demographic or “what you know” about your visitors.  Refine your content and your results and improve the relevance of your content for each segment.  Test specific calls to action, or any element of any page, to audience segments that you define, including geography, behavioral, demographic even time of day.

 

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Want to see more - Request your own personal demonstration of how this can work in your business.

Sample Customers
Sample Customers
 
Here are a few customers that CrownPeak is working with to drive marketing results using Landing Page and Micro Site strategies.

 

   
 

 

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