The web site visitor is core to online marketing, and content is core to the web site. The Web Site and the applications supporting it are quickly becoming the marketing platform of record. Our goal at CrownPeak is always to make it easier for our customers to manage their entire web site strategy.
CrownPeak CMS comes with a pre-integrated Web Site Analytics tool called CrownPeak Analytics. It is built right into CrownPeak CMS as a fully integrated digital dashboard. With a clean and simple interface, and CrownPeak’s renowned ease of use, the tool is built into every CrownPeak deployment for no additional cost. CrownPeak customers now have a choice of basic analytics as part of their CMS package, or complete integration with other industry-leading analytics packages such as WebTrends or Omniture, if they prefer.
Features of the new CrownPeak Web Site Analytics include all of the basic features that users have come to expect from any good web site analytics package. However, CrownPeak Web Site Analytics goes a step further, realizing that many web site managers with small and medium sized web sites need a deeper understanding of exactly who is visiting their web site. To meet these demands, CrownPeak Web Site Analytics features a number of more “personal” features.
• A Live Watch: Feature allows you to see in real time, the traffic on your web site. Customers can even view the complete session history for any individual visitor of the site.
• A Google Maps Mashup: Shows web site managers exactly where visitors are located, and goes one step further by linking each visitor on the map to the activity report for that particular visit.
• Web 2.0 Interfaces: Many of the reports on content, such as most popular organic search terms that lead people to the site, can be viewed as a Tag Cloud – providing an instant view of the most popular organic search terms. Additionally, RSS Feeds are available for many of the reports – so customers can subscribe to RSS Feeds of their favorite web analytics data without ever having to login to the CMS.
And of course, CrownPeak Web Site Analytics can be integrated into the management of content as well. Data coming from Web Site Analytics can automatically affect content being published by the CMS. With the combination of CrownPeak CMS and Analytics, customers can see where site visitors clicked and what they searched - and then use the CrownPeak CMS to modify their pages accordingly. Or, customers can utilize CrownPeak's flexible workflow options and have the CMS automatically update the web site based on a metric they determine. For example, customers could automatically promote a landing page once it receives 1,000 page views. Or, they can automatically show a list of the most “viewed” pages.
