There is one truth in online marketing: Just as the tactics you use change; the tools you use to measure your online marketing will also change. Your needs will grow, your sophistication will grow - and certainly the things you will measure and track will grow. You need a solution that will work with you on day one - and day 496.
CrownPeak solutions for online marketing provide an easy-to-use interface for managing your content and pre-integrated solutions into best-of-breed online marketing software that will grow with your business.
- Have you ever been challenged to make timely updates to your landing pages because your IT Group is too busy to get your site updated?
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Will it be challenging to scale your solution as your needs for online marketing grow?
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Have you found that a lack of reporting interfaces have prevented you from determining true marketing ROI?
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Do you need solutions that will enable you to:
manage web content provide web site search examine web traffic patterns integrate with sophisticated email campaign management manage the leads into your web site integrate with your CRM system and online communities
CrownPeak provides the on-demand applications that incorporate the best-of-breed solutions into a unified software and services platform that will drive revenue and provable ROI.
CrownPeak CMS - manage your content quickly and efficiently. Create and change landing pages including registration forms. Create and manage microsites. Manage syndicated content. Manage digital assets and maintain complete control over your SEO friendly URLS.
Lead Management - use CrownPeak's lead management to track who is coming to your web site and what they are doing.
ExactTarget Email Campaign Management - manage the content for your email campaigns directly within CrownPeak CMS and publish directly into ExactTarget for your email campaigns. Manage subscription forms for ExactTarget directly within the CMS.
Web Analytics - whether you use Omniture, WebTrends, CoreMetrics or Google Analytics - integrate the analytics reports directly into the CMS - and even have those metrics affect your content. For example, you can publish the most popular landing page to be the template for ALL your landing pages.
And, it's more than software. CrownPeak's Lifelong Active Support is there to be an extension of your team - helping you strategize through SEO, SEM, online marketing lead nurturing and web content management.
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