At CrownPeak, we know how important measuring success is to your marketing efforts.   That's why we've taken extraordinary effort to offer as much flexibility as possible for your content testing and targeting requirements.

We have our own tools, of course, for testing content and creating targeting groups.  But we realize, that you may already have investments in, or plans to utilize Omniture's suite of analytics, testing and targeting tools.  CrownPeak is the only SaaS Content Management solution that integrates seamlessly with Omniture's Test and Target solution. 

The Integration

Integrating Test & Target with CrownPeak through Omniture Genesis enables marketers to create compelling content and seamlessly surface the best content for each visitor. This benefits both the visitor and the marketer, resulting in more conversions.

Through the integration, content is built within CrownPeak’s CMS, then deployed and managed by Omniture Test & Target from within the CMS, providing marketers with a seamless experience. The integration will provide the following:

• Improved online customer experience through continuous testing and targeting that can automatically promote top performing content.
• Rapid implementation of integration and ongoing deployment of tests without requiring IT involvement, putting control in the hands of marketers.
• API Integration allows one-step live deployment of offers.
• Easy management of any testing scenario via an integrated interface.

Read more about the integration on Adobe's Web site. Or, if you'd like to see it in action, check out this video demonstration of the integration.