We include it in our technology section, because it's CrownPeak's unique technology that enables marketers to employ content marketing strategies easily and effectively.

As one of our customers, a vice president of marketing at a billion dollar financial services firm said: "For producing content, CrownPeak software is just easy to use. With CrownPeak, we need IT involved in the basic management of web content about as much as if we were publishing it out using Microsoft Word. Which is to say not at all."

Content marketing is communicating with prospects and providing them with valuable content. Instead of pitching products or services, you deliver information to your prospects that helps them make decisions more intelligently.

CrownPeak enables content marketing with its unique toolsets:

CrownPeak's Web Content Management tools and Web Site Search enable you to easily create and edit your content to the web - wherever it may live - and then empower your web site visitors to search and retrieve that information on one or many of your web sites.

Manage your content easily using CrownPeak's award-winning interface:

With CrownPeak CMS, you have full workflow, governance, approvals, auditing and permissions to manage content in your organization how YOU want it managed.

For example, use CrownPeak's tools to manage Social Media content through a workflow or approval process:

Using CrownPeak's Online Marketing Measurement Tools, you can measure aggregate traffic using our built-in analytics, you can capture visitor data and measure visits and conversions to specific landing pages and you can aggregate campaigns to see overall online marketing performance.

For example, utilize CrownPeak's online marketing measurement tools for your landing page programs:

Because CrownPeak tools are a single console, you can utilize the data you gather to optimize content to your targeted audiences. Use web analytics data to automatically publish the most popular or "champion" content. Utilize captured data to segment content to a targeted audience.

For example, utilize CrownPeak's Web Analytics tools to gauge what content is performing best on your web site: