Pensions & Investments and InvestmentNews Upgrade
Sites With CrownPeak
Search
New Search Capabilities Guide Global Visitors and Improve
Customer
Service for Two Financial Newspapers
CrownPeak (www.crownpeak.com), the software service
leader in content management, today announced that two Crain
Communications
publications have chosen and implemented CrownPeak
Search to drive their
in-depth site search results and enhance visitor
experience. Pensions &
Investments, the international newspaper of
money management, and
InvestmentNews, the weekly newspaper for
financial advisers, are already seeing
results from their
implementations.
"Search is essential in enabling our users to find content quickly," said
David Klein, general manager of online services at Pensions &
Investments
(www.pionline.com) and InvestmentNews
(www.investmentnews.com). "With
CrownPeak Search we have been able
to improve our customer service and increase
our viewer retention rate
by quickly and accurately delivering the content our
users need."
With a desire to enhance their search capabilities, these two Crain
publications began looking for a reliable and flexible technology that
would
assist online users in immediately finding the information they
needed. After
reviewing several top-notch industry search technologies,
they chose CrownPeak
Search for its feature-rich enhancements like
Progressive Matching, which allows
queries to be viewed in degrees of
matches, and Keyword Promotion. These afford
the newspapers the ability
to force results for specific words to the top of
queries and sell
rich-media advertising based on keywords.
In addition, the CrownPeak solution included better reporting capabilities,
which provided usage data and navigation insights to the publications
to help
them decide where best to place content and improve visitor
activity.
"In the financial industry, having the latest information to make key
decisions is mandatory for a company's success," said Jim Howard, CEO
of
CrownPeak. "Pensions & Investments and InvestmentNews'
high-profile
customers don't have time for irrelevant search
information. CrownPeak Search
serves as the primary tool for giving
site visitors a qualitatively better site
search experience and
delivering information efficiently."
Included among CrownPeak Search's extensive standard features are promotion,
ad insertion, embedded searches, directory creation, clustering and
auto-indexing, advanced reporting, infinite scalability and more.
CrownPeak's
proven infrastructure -- hosted at IBM's world-class
facilities -- enable the
company to provide a market-leading Service
Level Agreement, guaranteeing
uptimes, response times, redundancy
measures and disaster recovery procedures.
About Crain
Crain Communications is primarily a publishing company providing vital news
and information to industry leaders and consumers with 30 titles. Each
newspaper, magazine and news Web site has become required reading and
an
authoritative source in its own sector of business, trade and
consumer market.
About Pensions & Investments
Pensions & Investments is the preeminent international financial
newspaper for institutional investing and fund management. Every two
weeks, it
reports on news developments that affect the investments and
investment
strategies of pension funds, endowments, foundations, mutual
funds, insurance
companies, investment advisers, trust departments and
trust companies.
About InvestmentNews
As the only weekly newspaper for financial planners, securities brokers,
insurance agents, CPAs, banks and other investment advisers,
InvestmentNews
covers the entire financial services industry, providing
a view of the market
unavailable in any other publication.
About CrownPeak
Based in Los Angeles, CrownPeak is the first company to provide world-class
Web site management software as a service. CrownPeak solutions include
CrownPeak
CMS, an enterprise-class Web content management solution, and
CrownPeak Search,
the first on-demand search tool designed specifically
to automatically and
continually learn from both the content and user's
search behavior. CrownPeak
delivers its unique combination of software
and services to such clients as
Crain Communications, Honeywell,
Hyundai Motors, the University of Southern
California and the State of
Virginia. CrownPeak solutions support hundreds of
sites, thousands of
users and millions of Web pages. CrownPeak has been named to
EContent's
100 most influential companies list, has won eWeek's prestigious
Analysts Choice Award and InfoWorld's Product of the Year Award and is
a 2003,
2004 and 2005 SIIA Codie Award finalist as Best Content
Management System.
--------------------------------------------------------------------------------
Press Contact:
Aimee Macaitis
SHIFT Communications
Phone:
415-591-8424
