CrownPeak Offers On-the-Fly Insight and Control
Over Web Marketing
Content Through Integration with WebTrends 7
Industry leaders partner to streamline and automate content optimization with
accurate and actionable analytics
PORTLAND, Ore., and LOS ANGELES, Calif. – November 1, 2005 – As today’s
marketers strive to improve the return on online business initiatives, CrownPeak
and WebTrends have formed a technology partnership to arm marketers with both
the insight and the control necessary to rapidly optimize web marketing content
and improve business results. Respective leaders in hosted content
management and web analytics, CrownPeak (www.crownpeak.com) and WebTrends Inc. (www.webtrends.com), have integrated
WebTrends® 7 On Demand directly into CrownPeak’s web site management services,
providing joint customers complete visibility into web site visitor behavior and
complete control over web site content.
Marketers can now optimize web site content and marketing campaigns on the
fly by leveraging WebTrends comprehensive content, marketing, and conversion
analytics and CrownPeak’s sophisticated workflow features that enable the
Content Management System (CMS) to automatically execute rules based on the web
analytics results.
For example, marketers can use WebTrends SmartView™ to display complete
conversion metrics and visitor segment behavior superimposed directly on links,
promotions and web pages, enabling easy identification of the best areas to
feature items. Using CrownPeak’s CMS, thresholds for views, revenue or “add to
cart” clicks can be set so that products needing awareness are promoted to these
‘hot-spots’ once the previously featured item reaches the threshold as tracked
by WebTrends.
Additionally, CrownPeak CMS users can launch several versions of a
campaign-landing page with different calls to action and offers. After each
receives a certain number of page views, CrownPeak can automatically roll out
the winning combination based on results information from WebTrends 7. Due to
the comprehensiveness of WebTrends Product and Campaign Drilldown reports,
marketers can easily evaluate efforts at both a high-level and a granular level,
enabling deep optimization. For example, CrownPeak CMS users could setup product
pages to always reflect what visitors are most interested in, automatically
displaying the hottest product families on top-level pages and the current
best-selling product SKUs on deeper pages.
“We’ve seen an extraordinary demand from marketers and web managers who want
an integrated view into the performance of their online channel and easier ways
to leverage that insight,” said Jim Howard, CEO of CrownPeak. “By coupling
our content management system with WebTrends’ comprehensive and accurate
analytics, we’re giving marketers the power and control they need to out-market
their competition through intelligent and automated optimization.”
CrownPeak also automates the process of adding WebTrends SmartSource™ tags to
web pages, helping to overcome one of the top three challenges that most impact
web analytics users—missing or erroneous page tags. CrownPeak CMS users will also
benefit from patent-pending first-party cookie technology in the latest version
of WebTrends 7, which helps to mitigate the other top two challenges identified
by Forrester: obtaining reliable unique visitor counts, and cookie deletion by
users or spyware removal applications.
“Our focus on providing the most accurate and actionable analytics in the
industry is helping to strengthen WebTrends 7’s position as the web analytics
gold standard and, more importantly, helping our customers improve their
results,” said Greg Drew, CEO and president of WebTrends. “By partnering
with innovative, best-of-breed solution providers such as CrownPeak, we’re
helping to ensure that our customers can rapidly take action on the insight we
provide and exceed their optimization expectations.”
The CrownPeak-WebTrends integrated solution is available immediately, and is
sold by both WebTrends and CrownPeak’s sales teams and select channel partners.
For more information, visit http://crownpeak.com/Company/Contact_Info.aspx
or http://www.webtrends.com/aboutwebtrends/contactus.aspx.
About CrownPeak
CrownPeak is the first company to provide
enterprise-level Web content management and site search as a hosted service.
These offerings are the foundation of CrownPeak’s 360° Site Management solution,
which provides a full range of technology needed to manage and deliver Web site
content. Together with IBM and RackSpace Web hosting, CRM from Salesforce.com
and Convio and, the newest integration, WebTrends web analytics, CrownPeak can
offer both current and prospective customers everything they require to fully
manage their sites through best-of-breed, customizable on-demand software
solutions with a single point of contact. Serving both enterprises and vertical
industries, CrownPeak works with such clients as Crain Communications, Trek
Bicycles, Hyundai Motors, the State of Virginia and the University of Southern
California. CrownPeak has been named to EContent's 100 most influential
companies list, has won eWeek's prestigious Analysts Choice Award and
InfoWorld’s Product of the Year Award and has been named an SIIA Codie Award
finalist for Best Content Management System every year since 2003.
About WebTrends
Thousands of web-smart organizations worldwide, including
more than half of the Fortune and Global 500, rely on WebTrends to improve their
web site conversions and optimize their marketing performance for maximum return
on investment. As the worldwide market leader for web analytics, WebTrends has
become the trusted standard not only for award-winning technology, but also for
a full range of consulting services and unmatched industry expertise. By
delivering accurate and actionable metrics through both on-demand and software
options, WebTrends ensures that its customers are positioned for both immediate
and long-term success with a solution that can adapt to ever-changing business
and technical requirements. For more information, visit www.WebTrends.com.
WebTrends and WebTrends On Demand are trademarks or registered trademarks of
WebTrends Inc. in the United States and other countries. All other trademarks
mentioned are the property of their respective owners.
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Contacts:
Aimee
Macaitis, SHIFT Communications, 415-591-8424, amacaitis@shiftcomm.com
