Experience Life Magazine Shows the Way to a Healthier
Lifestyle with
CrownPeak CMS
LOS ANGELES, CA. April 2, 2008 – CrownPeak, the company defining
the future of content management, today announced that Experience Life, a
healthy-way-of-life magazine published by Life Time Fitness, Inc. (NYSE: LTM),
is using CrownPeak’s award-winning content management solution (CMS) to
centrally manage its Web site content and to post and archive articles from its
print magazine (published 10 times annually). Readers will appreciate access to
nearly a thousand well-researched articles on health, fitness and quality of
life, while easily navigating the site through content “tagging,” as well as
tools such as podcasts, forums, videos and blogs.
The cost-efficient CMS solution was deployed as a turnkey solution
with customization to Experience Life’s specific needs, resulting in a smooth
deployment that frees the Experience Life team from having to worry about IT
issues and allows them to focus on their core business. Leveraging their
experience on search and taxonomy, the CrownPeak content tagging implementation
allows for a robust and user-friendly experience where readers can quickly jump
to topics of interest such as “Fitness Education,” “Conscious Eating,”
“Stress-Management,” and “Personal Well-being.”
“Working with CrownPeak allows our team to easily upload, format,
tag and enable content, without worrying about the development or the
behind-the-scenes aspect of how it works,” says Jamie Martin, senior editor and
web lead for Experience Life. “The CMS and the custom templates that were
created are straightforward and easily navigable, making it simple to make quick
changes and updates. And our CMS developer was extremely receptive to
suggestions for finding ways to make the CrownPeak system synchronize better
with our product.”
In the first quarter of 2008, the Experience Life site has seen a
48% increase in the number of page views compared to the same period of time one
year previously. The average time spent on Experience Life’s homepage has
increased 113% year over year. The use of CrownPeak CMS also saves hundreds of
thousands of dollars a year by reducing the need of Experience Life to hire
in-house web development professionals.
“Experience Life was a project that exemplified the real
advantages of our CMS solution,” says Jim Howard, chief executive officer of
CrownPeak. “Rich content is the lifeblood of their magazine, so the ability for
their team to be able to quickly and easily manage content online is obviously
quite important. The results are happy readers who have intuitive, flexible
access to a huge library of content and a happy staff who can spend their time
working on that content rather than the CMS.”
CrownPeak CMS integrates with various third-party products such as
the phpBB open source bulletin board system and the ExactTarget email management
system for Experience Life’s monthly email newsletters.
For more information about Experience Life, please visit
www.experiencelifemag.com.
About CrownPeak
CrownPeak is the market leader in providing
on-demand web site software. CrownPeak’s unique combination of software
and services give Web site managers complete control over the critical functions
involved in delivering a successful, revenue-driving Web site.
Hundreds of diverse organizations such as 3M, Hyundai Motors, Home
Depot, EMI Music, the State of Virginia and the National Institutes of Health
have realized the value in CrownPeak’s software’s renowned ease-of-use, and its
24x7 customer support and guaranteed response times. CrownPeak’s
ContentManagement.com also provides easy to use and cost-effective solutions for
smaller and mid-sized organizations. CrownPeak has been named to EContent’s 100
most influential companies list, has won eWeek’s prestigious Analysts Choice
Award and InfoWorld’s Product of the Year Award and has been named a finalist
for Best Customer Service from the American Business "Stevie" Awards for the
last two years.
About Experience Life
Experience Life is an award-winning
healthy-way-of-life magazine with a national circulation of more than 600,000.
It is published 10 times a year by Life Time Fitness and is available by
subscription and on select newsstands nationwide. To learn more, visit
www.experiencelifemag.com.
About Life Time Fitness, Inc.
Life Time Fitness, Inc. (NYSE:
LTM) operates distinctive and large, multi-use sports and athletic, professional
fitness, family recreation and resort and spa centers. The company also provides
consumers with personal training consultation, full-service spas and cafes,
corporate wellness programs, health and nutrition education, the healthy
lifestyle magazine, Experience Life, athletic events, and nutritional products.
As of March 27, 2008, Life Time Fitness operated 71 centers in 16 states,
including Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kansas,
Maryland, Michigan, Minnesota, Nebraska, North Carolina, Ohio, Texas, Utah and
Virginia. The Company also operated one satellite facility and five preview
locations in existing and new markets. Life Time Fitness is headquartered in
Chanhassen, Minnesota, and can be located on the Web at
www.lifetimefitness.com. LIFE TIME FITNESS, the LIFE TIME FITNESS logo,
EXPERIENCE LIFE, and the LIFE TIME FITNESS TRIATHLON SERIES are registered
trademarks of Life Time Fitness, Inc. All other trademarks or registered
trademarks are the property of their respective owners.
Media Contact: edward@firecrackerprcom, (949)
500-6422, www.firecrackerpr.com
