CrownPeak CMS and Search Enables Robb Report to Launch Luxury
Portal
New Site Expands Advertising Base While Becoming One-Stop Lifestyle
Resource
08/15/2005 -- CrownPeak (www.crownpeak.com), the software service
leader in content management, today announced that CurtCo Media has deployed the
combination of CrownPeak's award-winning content management solution (CMS) and
Web Site Search to create the Robb Report Luxury Portal (www.robbreport.com) -- the ultimate Web
site for the luxury lifestyle.
Serving as the new online home for the family of Robb
Report-branded publications, the Robb Report Luxury Portal incorporates
compelling editorial, photography, and classified advertising from each title.
The portal is a one-stop resource for everything from fine wines to wealth
management; vacation homes to motorcycling; luxury automobiles to exquisite
jewelry and watches; and private aviation to high-end audio and video
entertainment.
With offices in Boston, Florida, Malibu, New York, and San
Diego, CurtCo Media is the parent company to a family of publications that are
uniquely targeted to the world's most affluent readers. Its publications include
Robb Report, The Robb Report Collection, Worth, Robb Report Vacation Homes, Robb
Report Luxury Home, Robb Report MotorCycling and Robb Report Home Entertainment.
The new portal, which CrownPeak and CurtCo Media launched in
less than 10 weeks, serves as a collection of Robb Report's luxury content under
one branded banner, and provides CurtCo Media with an immediate and substantial
expansion of advertising inventory. Visitors can access articles and classified
advertising from the various publications from the portal, or can proceed
directly to each magazine's individual Web site.
"The technology of the CrownPeak CMS enables us to fully exploit
current and untapped revenue possibilities," said Irini Dobeck, director of Web
technologies for CurtCo Media. "We've essentially launched the first portal
focused on the luxury lifestyle, and now are able to display content from the
various Robb Report publication Web sites into a single unified Web presence
while expanding our revenue potential in the process -- virtually overnight.
With CrownPeak, we've built a premier online destination for living the luxury
lifestyle."
"The Robb Report name is already synonymous with
connoisseurship, so we expect that this portal will rapidly become the place to
visit online for luxury lifestyle content," said Jim Howard, CEO, CrownPeak.
"There's already a substantial amount of outstanding content on the individual
publications' sites. What we've done is bring it all together -- providing
consumers with one place to go for virtually anything luxury related, while
enabling CurtCo Media to truly take advantage of the market leadership of its
Robb Report brand."
CrownPeak CMS enables the Robb Report Luxury Portal's content to
be automatically managed from the individual content management systems for each
magazine. Each publication Web site determines which articles to include in the
portal through a content syndication feed, and CrownPeak software automatically
presents the articles based on their category and displays them on the
appropriate pages of the Robb Report Luxury Portal.
The portal also employs CrownPeak's innovative CrownPeak Search
-- the first on-demand search tool that automatically and continually evolves
from both the content and the user's search behavior. CrownPeak Search maximizes
the value of Web site content with advanced search features like the
re-prioritizing of results, based on newness and popularity of the content, and
progressive matching, which takes into account partial matches and user
misspellings to limit the dreaded "No Results Found" message. In addition,
CrownPeak Search gives CurtCo Media the ability to sell keywords to advertisers,
expanding the portal's revenue possibilities.
CrownPeak designed the portal to allow all of the classified
advertising appearing on each individual magazine's site to automatically appear
on the Robb Report Luxury Portal, based on the category.
For more than two years, CrownPeak has provided CurtCo Media
with a full suite of Web site management tools for its family of publications.
These tools include Web content management, bulletin boards, banner ad
management, Web site hosting and integration with e-commerce for its eBrochures
and classified advertisements.
About CrownPeak
Based in Los Angeles, CrownPeak is the first company to provide
world-class Web site management software as a service. CrownPeak solutions
include CrownPeak CMS, an enterprise-class Web content management solution, and
CrownPeak Search, the first on-demand search tool designed specifically to
automatically and continually learn from both the content and user's search
behavior. CrownPeak delivers its unique combination of software and services to
such clients as Crain Communications, Honeywell, Hyundai Motors, the University
of Southern California, and the State of Virginia. CrownPeak solutions support
hundreds of sites, thousands of users and millions of Web pages. CrownPeak has
been named to EContent's 100 most influential companies list, has won eWeek's
prestigious Analysts Choice Award and InfoWorld's Product of the Year award, and
is a 2003, 2004 and 2005 SIIA Codie Award finalist as Best Content Management
System.
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