CROWNPEAK CEO TO CLARIFY WEB 2.0 CHAOS AT
DMA 2007
“Ask the Experts” Session Will Provide
Guidance for Marketers Looking to Understand Web 2.0 Feedback Technologies
Jim
Howard, CEO of CrownPeak, the company defining the future of content management,
will present an “Ask the Experts” session at the Direct Marketing Association
(DMA) 2007 Conference & Exhibition, taking place in Chicago, October 13 –
18. Howard will present marketers
with a method for understanding and utilizing Web 2.0 feedback options to better
communicate with their audiences and drive competitive
differentiation.
DMA
Conference & Exhibition 2007
Who:
Jim Howard, CEO, CrownPeak
What:
Ask the Experts – Marketing
for Web 2.0: from Chaos to Clarity
When:
Monday, October 15, 12:15 p.m. to 1:30 p.m.
Where:
Exhibit Hall of McCormick Place West, Chicago, IL
DMA07, the DMA’s annual conference and exhibition, is the
largest gathering of direct marketing professionals in the world. DMA07
will feature more than 150 educational sessions, as well as industry
roundtables, case studies, white papers and research reports.
On
Monday, October 15, Howard will
present “Marketing for Web 2.0: From Chaos to Clarity.” During this session, Howard will discuss
how to utilize the myriad of Web 2.0 tools like RSS feeds, site subscriptions
and open-ended content to improve Web marketing. Finally, he will present the marketing
benefits of a Web 2.0 implementation.
CrownPeak
will also be exhibiting at DMA in booth # 2233. Stop by to learn more about the
“Five Reasons Online Marketers are Failing.”
If
you are a member of the press and would like to schedule a meeting with
CrownPeak at DMA07, please contact Becky
Caudill, SHIFT Communications, at bcaudill@shiftcomm.com or (415)
591-8418.
About Jim
Howard
As CEO, Jim Howard
is focused on advancing CrownPeak’s leadership in the software-as-a-service
(SaaS) market. Under Howard’s leadership since its founding in 2000, CrownPeak
has become the market leading company in the content management software
services sector.
Howard’s
professional background combines extensive startup experience with years of
software development and professional services delivery and management, having
spent the past ten years working with Web content management and search
technologies.
Howard previously
held senior executive positions in professional services management, sales and
operational management with companies such as USWeb, MarchFIRST and a successful
startup, W3-design.
Howard was named by
CMSWatch as one of the “20 People to Watch in Content Management” for
2005.
About CrownPeak
CrownPeak is defining the future of content management with its
cost-effective, easy-to-implement software services for enterprise-level Web
content management and site search. As the only solution to offer best-of-breed
integration with ExactTarget, salesforce.com and WebTrends, CrownPeak’s 360°
Site Management gives Web site managers complete control over the critical
functions involved in delivering a successful, revenue-driving Web site.
Enterprises and vertical organizations such as Crain
Communications, Hyundai Motors, the State of Virginia and the University of Southern
California have realized the value in CrownPeak’s
24x7 customer support and guaranteed response times. CrownPeak has been named to
EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice
Award and InfoWorld’s Product of the
Year Award and has been named an SIIA CODiE Award finalist for Best Content
Management System every year since 2003.
Media
Contact:
Becky Caudill
SHIFT Communications
415-591-8418
bcaudill@shiftcomm.com
