CROWNPEAK PROVIDES FINANCIAL SERVICES INDUSTRY WITH FLEXIBLE, SECURE SOLUTIONS TO MANAGE AND UPDATE RAPIDLY CHANGING WEB CONTENT

Los Angeles, CA – November, 2007 – CrownPeak (www.crownpeak.com), the company defining the future of content management, today announced how it helps the financial services industry to manage and control their web content, significantly improving the ability of non-technical users to quickly and easily create, edit and maintain the content on their web site, while streamlining the entire web content management process and workflow in a very organized and audited manner.

Increasingly, financial institutions are utilizing their growing online presence to increase revenue streams by building a robust web identity to gain the attention of prospective customers, and convey the advantages of using their particular financial offerings.  However, many of these same financial services companies lack a powerful and flexible web content management system that effectively manages the dynamic, rapidly changing industry and market information as well as news and additional content to the website. 

SAFE Credit Union (SAFECU) realized that very few institutions actually show direct competitive comparisons on their site, and when they do, they are often buried four screens away from the homepage. “We use CrownPeak to keep our web content fresh, accurate and relevant and that is important because we are competing against some of the biggest banks in the country,,” said Dave Pope, Senior Vice President of Information Technology with SAFE Credit Union.  “Without Crown Peak, we would need additional technical staff to maintain our web content, and we just don't have the  resources, like some of the big banks, to do that.”

CrownPeak’s award-winning web content management system gives financial services an advantage in the online competition for rate comparisons, branding and customers.  SAFE, a 120,000 member regional credit union, utilizes CrownPeak technology to manifest these rapid content and template changes to their website, as well as extol its critical rate comparison tool featured on its homepage. 

Since implementing CrownPeak in 2006, SAFE has expanded its competitive scope by showing numerical and graphical rate comparisons against those of key competitors like Bank of America, WAMU and Wells Fargo, giving them a clear advantage in driving key differentiators and revenue.  Key production managers are also empowered to update rate sheets on the fly, utilizing CrownPeak’s ease-of-use and flexible system to meet the overall speed of change in the financial services industry.  And, most recently, SAFE was awarded the Best Credit Union Website of 2007 from the Web Marketing Association.

“The depth, scope and flexibility of our solution gives financial services firms a powerful advantage in managing their online change processes,” said CrownPeak CEO Jim Howard.  “Our solution helps them transform their web content into an interactive resource that bolsters their online presence, clarifies federal compliance issues and beats competitors in transforming rapid-changing information into long-term business benefits.”

About CrownPeak 
CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search.  As the only solution to offer best-of-breed integration with ExactTarget, salesforce.com and WebTrends, CrownPeak’s 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site. 

Enterprises and vertical organizations such as Crain Communications, Trek Bicycles, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak’s 24x7 customer support and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named an SIIA Codie Award finalist for Best Content Management System every year since 2003.

###