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CrownPeak is the
first company to offer Web Site Management as a
Service, and remains the only
Enterprise-Level software service
providing Web Content Management and
Search. Below are a few of
the
advantages of working with a Software Service, versus an installed
product, open
source installation, or custom development.
Lower
Risk A traditional
software
vendor sells a customer its software and the customer takes the risk
that the project will launch on time and on budget and that the users
will like
the system. When a customer chooses a software service like
CrownPeak, the risk
is transferred to us. If the system doesn't work
well or the users don't adopt
it, we get fired. The good news is that
we know how to deliver. With 97% of our customers renewing
year-to-year, we are doing something right! This is an especially
amazing
statistic in an industry that has been estimated to have as
high as a 30%
failure rate.1 Also
remember that some of
our customers have projects that are only designed to live
for a year
or less, which accounts for much of the turnover rate.
In addition to
offering lower risk on application failure, we also
offer lower risk on cost
overruns, which can be common with CMS and
Search implementations. We fixed-bid our implementation projects
and guarantee our work. We also fix
the fee for software
management and support, guaranteeing that price and service
level for
multiple years.
Finally, CrownPeak
offers a very strong support and management
package, along with a Service Level
Agreement (SLA) guaranteeing our
redundancy, disaster recovery and support
services. We also offer
guaranteed,
24/7/365 security management on our systems and our
applications as part of our
standard package. At absolute
worst, CrownPeak is doing everything a world-class IT organization
would do to
ensure high uptime, high reliability, high service levels
and exceptional
contingency planning. At best, we
are
providing these services to organizations that could not otherwise afford
them.
c/Net quoted an
industry analyst in a recent article:
With hosted applications, "the
risk is very low for the
customer," said Joshua Greenbaum, an analyst at
Enterprise Applications
Consulting in Daly City, Calif. "You don't buy the
perpetual license
and hope you use it some day. You pay for what you use, which
makes
sense in a bad economy. It makes sense anytime, but particularly
now."
Lower
Cost CrownPeak typically
costs between ½ and ¼ of what an installed software application
does. In addition, CrownPeak bills monthly, so
costs are spread
out across the lifetime of the product’s usage. Further, as we discuss in
the Risk
section, above, if our clients decide to terminate the
service, they won’t have
paid the “full” cost of using the
system.
When selecting a traditional software product, all of the
risk of project
failure or non-adoption falls on the customer, because
all of the fees are paid
upfront, before anybody knows if the project
was worthwhile or
not.
In addition to the
visible costs of working with Software Services,
there are the added advantages
of saving “hidden” costs for system
management, security management, IT
management, trouble-shooting,
upgrades, and so on. The analyst group IDC believes that
these
costs represent as much as 2/3 of the total cost of ownership of an
application. All of these costs are
covered by
CrownPeak’s standard service agreement.
Greater
Speed CrownPeak is
typically live in 6 to 8 weeks, which is much quicker than an installed
application can be live.
CrownPeak’s applications are
already installed and operational. There is no hardware to buy, no
software
to purchase and install. It’s all
ready to
go. Even more important is
that CrownPeak’s system is built to
rapidly configure. It doesn’t take an army of specialist
programmers to implement. Because
CrownPeak’s system is
so rapid to implement and customize, it’s equally rapid to
change and
modify over time.
Better
Service
CrownPeak has to
earn our customers every month. As
a
result, we build a service package into our standard monthly fee. We have
a dedicated account manager,
with an escalation path for emergency
support, available 24/7. And remember – this is all part of a
package that costs between ½ and ¼ of what a traditional software
package
costs.
Lower
Overhead Because CrownPeak
takes care of every aspect of implementing, managing, and supporting
the
applications over time, our customers have a much lower overhead in
implementing
and then managing the system.
Longer-Lived
Application
CrownPeak has over
97% renewal on our system year-to-year.
We also have retained over 93% of our customers since the company’s
founding over 4 years ago. Those
are amazing statistics
in an industry that has an average application life of
under three
years and a project failure rate that may be as high as
33%.1
CrownPeak cannot
definitively say that our application will live
longer, but the statistics point
convincingly in that direction.
Remember that CrownPeak has a dedicated account representative who is
there to modify the application over time, train new users on the
system, and so
on. Also remember that all
application
upgrades are included in the standard monthly fees, keeping the most
up-to-date version of the application live for all of our customers all
the
time.
1 Jupiter Research, 2003
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