"CrownPeak is the leading independent player at the intersection of content management and on-demand software - two technology trends that are seeing incredible market adoption.”
- Anthony Lee
General Partner
Altos Ventures
2008 Company Articles
09.11.08
High-Value Content - and a Good CMS - Make the Real Marketing Difference
A quick look at many corporate Web sites finds a surprising amount of
low-importance content occupying precious space – and consequently, customer
time. The good stuff is supposed to be in there somewhere, but it’s just very
hard to find. It should be a no-brainer then, to understand why monetizing
content on...
09.10.08
Does Your Web Site have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were
aiming for a modest $15 billion by the end of 2003. Compare that with recent
figures from Forrester Research indicating that online retail sales in the US
alone reached $175 billion in 2007, up 21% from $144.6 billion in 2006. And
what’s...
04.16.08
Getting to the Point and Getting It Right (with a CMS)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they...
04.03.08
A CMS Can Raise Marketing and IT Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers....
03.25.08
Selling Content in the ‘Free’ World (And How your CMS Can Help!)
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our...
03.19.08
Content Management: The Secret Weapon in Your Marketing Arsenal
The term ‘Web 2.0’ has perhaps received an undue amount of attention, but it is a reality that every organization with an online presence must work within. Web marketers must face up to highly choosy consumers demanding up-to-the-minute, accurate, conveniently packaged, dynamic and interactive...
03.10.08
Leveraging Accurate Analysis for Better Content Management
Keeping today’s online consumers satisfied is a difficult task for corporate Web sites. The pioneering work done by some of the most popular online spaces has meant that consumers now expect similarly interactive, dynamic content on all Web sites. One of the key aspects of meeting this requirement, and...
09.11.08
High-Value Content - and a Good CMS - Make the Real Marketing Difference
A quick look at many corporate Web sites finds a surprising amount of
low-importance content occupying precious space – and consequently, customer
time. The good stuff is supposed to be in there somewhere, but it’s just very
hard to find. It should be a no-brainer then, to understand why monetizing
content on...
09.10.08
Does Your Web Site have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were
aiming for a modest $15 billion by the end of 2003. Compare that with recent
figures from Forrester Research indicating that online retail sales in the US
alone reached $175 billion in 2007, up 21% from $144.6 billion in 2006. And
what’s...
04.16.08
Getting to the Point and Getting It Right (with a CMS)
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed for time; yet surfing habits indicate they...
04.03.08
A CMS Can Raise Marketing and IT Synergy for SEO Success
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical personnel often fail to connect with the vision of the marketers....
03.25.08
Selling Content in the ‘Free’ World (And How your CMS Can Help!)
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastically rearrange our...
03.19.08
Content Management: The Secret Weapon in Your Marketing Arsenal
The term ‘Web 2.0’ has perhaps received an undue amount of attention, but it is a reality that every organization with an online presence must work within. Web marketers must face up to highly choosy consumers demanding up-to-the-minute, accurate, conveniently packaged, dynamic and interactive...
03.10.08
Leveraging Accurate Analysis for Better Content Management
Keeping today’s online consumers satisfied is a difficult task for corporate Web sites. The pioneering work done by some of the most popular online spaces has meant that consumers now expect similarly interactive, dynamic content on all Web sites. One of the key aspects of meeting this requirement, and...
03.03.08
Controlling Content and Building an Online Brand with a CMS
The word ‘brand’ has come to mean a lot more than just corporate identity. A brand is no longer a logo, or a tagline, or the ‘look and feel’; a brand is a promise. A promise not just of a good product, but of an entire range of user experiences in an ongoing relationship between company...
02.21.08
Getting Closer to the Customer with a CMS
Internet statistics monitoring firm, internetworldstats.com, estimates the world’s Internet population to be around 1.2 billion users – usage having grown by more than 240% in the period between 2000 and 2007. So it’s no surprise that the Internet is a vast unmanageable ocean of information, and...
02.07.08
Making Your Marketing Content Count with a CMS
The evolution of the Web site as a marketing tool has been remarkable. With 1.2 billion people online today, there’s more pressure than ever to improve Web site conversions and turn online initiatives into maximum ROI. Opportunity and challenge in the online milieu are two sides of the same bill. And let’s...
01.30.08
How Marketing Can Drive the Right Messages with a CMS
Joseph DaCunha, Chief Marketing Officer of Excellent Information Systems, an IT services firm, was close to desperation. His smooth-talking abilities had convinced a prospective client to grant him an audience; but now he had to walk the talk. As usual, the client had asked Joseph to send him the URL of his...
01.15.08
Blogs: Not Just a Trend, but a Resource
The revolution of social networks and blogging in the Web 2.0 world is finally coming of age – or so it seems. Wave II of the IT Social Media Index, put together by ITtoolbox, finds that “user-generated/social media information sources like blogs, mash-ups, topic-based communities, and discussion groups have...
01.03.08
The Web is Round: Managing Content in a 2.0 World
The onset of a new era of social computing is re-defining how companies interact with consumers. The older unidirectional flow of information and its supporting architecture is making way for a much more participatory web experience. Needless to say, traditional modes of online content contribution, management,...
