"CrownPeak is the leading independent player at the intersection of content management and on-demand software - two technology trends that are seeing incredible market adoption.”
- Anthony Lee
General Partner
Altos Ventures
2007 Company Articles
12.18.07
Hosted CMS and the University: A Winning Solution
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies of higher education institutions. As college and university Web...
12.06.07
CMS: When do you really need it?
Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house team is effectively managing your Website, can you justify a CMS investment...
10.25.07
Metadata – the key to unlocking the real value of a CMS
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right? The same is true for business Web sites that do not "tag" or "title" their data in...
09.12.07
Chose the right content management system for you
With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result...
07.24.07
The Need for Metrics in Your CMS Implementation
A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS. Before a CMS...
06.28.07
How Can Small Websites Shine?
The key to a successful Website is content. Content alone will drive visitors to your site, and compel your prospects or customers to form a valuable opinion about your company. With over 7 million Websites being added every month, how will your site stand out? The way to get your Web site noticed by search engines, and then to...
05.16.07
Get your CMS to hit the targets you want
With more than a thousand Content Management System (CMS) vendors, organizations face tough choices navigating the tricky waters of technology. A CMS solution that is perfect for a large company may be ineffective for an SMB as it has no use for features that are used extensively by a larger enterprise.
12.18.07
Hosted CMS and the University: A Winning Solution
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies of higher education institutions. As college and university Web...
12.06.07
CMS: When do you really need it?
Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house team is effectively managing your Website, can you justify a CMS investment...
10.25.07
Metadata – the key to unlocking the real value of a CMS
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right? The same is true for business Web sites that do not "tag" or "title" their data in...
09.12.07
Chose the right content management system for you
With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too difficult to maintain, and eventually inadequate. This is often the result...
07.24.07
The Need for Metrics in Your CMS Implementation
A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to procure and implement a CMS. Before a CMS...
06.28.07
How Can Small Websites Shine?
The key to a successful Website is content. Content alone will drive visitors to your site, and compel your prospects or customers to form a valuable opinion about your company. With over 7 million Websites being added every month, how will your site stand out? The way to get your Web site noticed by search engines, and then to...
05.16.07
Get your CMS to hit the targets you want
With more than a thousand Content Management System (CMS) vendors, organizations face tough choices navigating the tricky waters of technology. A CMS solution that is perfect for a large company may be ineffective for an SMB as it has no use for features that are used extensively by a larger enterprise.
04.26.07
Online marketing works, but our Web sites don’t?
The Internet is the world’s biggest marketplace, allowing both buyers and sellers unprecedented access, flexibility and capability to scale the business of buying and selling. Not surprisingly, the amount of money being spent in online business initiatives is consistently registering greater...
03.19.07
Web 2.0 – Are you Isolated?
There is considerable variation in understanding what the phrase Web 2.0 really means. Tim O’Reilly of O’Reilly Media refers to Web 2.0 as a new “business revolution” caused by moving to the Internet as a platform and an attempt to “understand the rules of success on the new...
03.15.07
Is your CMS building Ramps to your Web site?
Visualize this: You’re driving to a friend’s place which has no road signs or distinct land markers. Your chances of finding this friend’s place without someone or a GPS to direct you are probably pretty slim. Furthermore, should you be expected to find this same place in darkness, giving...
02.27.07
Why do you need a Website CMS?
In this age of the interactive web, organizations can no longer afford to serve ‘content’ the old fashioned way. Aiming to expand their online presence rapidly, technology savvy organizations are using Web 2.0 techniques such as wikis, blogs, RSS feeds and even, enterprise mashups to engage users...
A strategy to get rid of the CMS white elephant
Most Content Management Systems (CMS) today resemble white elephants. Terribly expensive to maintain, these applications (like their animal cousins) consume a lot of time, energy and resources to just keep them alive and functional. Over time, and over multiple forced upgrades, these applications turn out to be far more expensive to...
